Propel Your Health Tech Startup to Scalable Success

Results-driven, part-time marketing leadership—without the full-time overhead

Health TEch Domain Expertise.

Fractional marketing leadership is more than just consulting. A true fractional marketing leader is an extension of your team who executes against a plan that’s right-sized for the stage of your business.

wHAT ARE THE bENEFITS OF hIRING A pART-TIME mARKETING Professional?

Cost-Effective Leadership

Flexibility & Low Risk.

Build Board and Investor Confidence.

Right-Sized, Scalable Marketing Strategy.

Data-Driven Results and Decisions.

Built-in Expert Marketing Network.

Unbiased Outside In Perspective.

  • Unknown Results and No KPIs: You’re not sure what marketing initiatives are driving results or even what good metrics look like. You are questioning if you even have the right technology in place to make KPI tracking a reality.

  • Strapped Bandwidth: You’re juggling way too many pieces of the business and marketing is not your forte nor getting the attention it needs. You realize there is untapped marketing opportunites.

  • Limited Marketing Acumen: You’re uncertain of where or how to start a true marketing program for both near- and long-term impact and maximize ROI.

  • Ad Hoc Sales: You currently lean heavily on founder-led sales, referrals and cold outreach and need to drive a stronger, engaged pipeline that converts to business. You realize there is too much unpredictability.

  • Underutilized Resources. You’re doing your best to manage a junior marketer, freelancer or underperforming agency. You’re not quite sure what they’re doing nor have the time to provide guidance needed.

  • No Focused Marketing Plan. You’re missing a strategic marketing plan and the right people to execute it. You want to avoid random acts of marketing.

Any of these Headaches Feel All too familiar?

Don’t worry. You don’t have to tackle these marketing hurdles alone ANymore.

Learn About My Services

Part-time Health Tech Marketing Services

  • 1x: Comprehensive Marketing Audit & Strategy

    This is a great way to test the waters together while receiving an outside in perspective of all current marketing efforts. At the end of four weeks, you’ll receive a comprehensive audit of your marketing activities, a progressive marketing strategy along with actionable and recommended areas of opportunity.

    This is a great fit if:

    ✓ You want to test the waters before committing to a FTE or even fractional CMO.

    ✓ You have been doing some level of marketing but don’t know if what you’re doing is effective.

    ✓ You don’t know the best way to scale the marketing spend or team, what resources you need, and what priority order you should work in.

    ✓ You have a junior marketer or some freelances and don’t truly know what they’re working on or if it’s even effective.

    image of hands creating a marketing plan

  • On-Going Part-Time Marketing Enagement

    After an exhaustive marketing audit, you’ll have a dedicated marketing leader 1 day a week, 40 hours a month to take the marketing plan and turn it into action and business results. Minimum engagements are 3-months and are most effective when set with the intention of building a long-term working relationships.

    This is a great fit if:

    ✓ Revenue is $500k - $5M annually or you are funded.

    ✓ You know you need marketing leadership to ensure a cohesive plan is built, executed and measured.

    ✓ You have no marketing team (or a very limited one) and need help building one out.

    ✓ You need to scale and build a repeatable marketing engine to drive growth and build stakeholder confidence.

    computer screen with the text do more

Break through the noise. Invest in a marketing professional who delivers.

  • A smiling man with dark hair, beard, and mustache wearing a suit and blue shirt, standing in a modern office or conference room.

    Communications Professional

    Alex is an impressive communications professional, who brings an ideal balance of strategic thinking, operational excellence and outright tenacity to the table. With deep existing knowledge of healthcare PR and marketing, Alex is constantly learning and adding new skills to her toolkit.

    -Ryan Lilly, SVP Managing Director, MWW Health

  • A smiling woman with dark hair, wearing a black sleeveless top, and small pearl earrings, posing against a plain gray background.

    Productive & Effective

    As the first marketing hire at Intelligencia AI, Alex single-handedly planned, implemented, and orchestrated a marketing strategy to build a brand and implement a suite of tools to differentiate and communicate value to the industry. Alex is one of the most productive and effective professionals I have worked with in my career. She is visionary, creative, resourceful and executes to the finish.

    - Maria Chiam, Life Sciences & Healthcare Professional

  • A woman with shoulder-length brown hair and earrings, smiling at the camera.

    Strategic Execution

    Alex has a rare combination of skills: she is a strategic thinker capable of planning out a company’s entire marketing strategy, but she also is highly organized and very effective in getting small and large tasks successfully across the finish line.

    - Tina Baumgarten, Content Writer & Strategist

  • A woman with shoulder-length gray hair wearing red glasses and a blue top, smiling against a plain white background.

    Great Interpersonal Skills

    Alex had great ideas for how to improve efficiency, and the types of vendors we worked with, and followed these ideas to fruition. Her attention to detail, combined with her strong interpersonal skills is unique. I'd work with Alex again any chance I could get!

    - Jaime Lucove, Sr. Dir., Real-World Evidence, T1D Exchange

  • Professional woman with long brown hair in a business suit standing in a modern office.

    Sees the Big Picture

    Alex always challenged the status quo and strove to work smarter, especially under pressure. Though Alex’s role was mainly focused on PR, communication and social media, she constantly brought new ideas to the table outside of her scope of work— a sign of someone who really gets the “big picture” of how everything works together in marketing and sales.

    -Sarah Schariest, MBA, Owner & Fractional CMO, B2B Marketing Advisors

  • Professional portrait of a smiling man in a light gray collared shirt against a dark background.

    Hard-Working Marketer

    Alex is a consummate professional with marketing expertise and an extremely hard worker. I have worked with her at two different companies. She is smart, organized and incredibly knowledgeable. I recommend Alex to anyone who needs marketing support.
    - Jake Johnson, Digital Marketing Specialist, Battle Media Labs

Getting Started Together

  1. Discover.

Our discovery conversations will help us discover if we’re a good fit. We’ll discuss your marketing, business objectives, and goals. And I’ll share more about how my process works. No strings attached.

Identify the biggest untapped marketing opportunities and turn strategy into action for REAL business impact.

2. align.

Once the proposal is signed, onboarding kicks off. I’ll take an outside-in approach and learn your business for those who know it best — you! I’ll share a deep audit and recommendations.

3. Transform.

We’ll discuss the proposed marketing strategy and right-sized recommendations built for your business. I’ll set the marketing flywheel in motion.

Explore Marketing Services

Elminate the Guesswork.

Market With purpose. Drive Growth.

Tell & Sell Your Story.

The best solution in the world can’t sell if people don’t know your story and stories sell. We’ll work together to develop your brand’s story and more important that of your people.

  • Mission/Vision

  • Messaging

  • Founder Storytelling  

Harness Cross-Functional Collaboration.

As an external partner, I will facilitate and structure a stronger connection between sales, marketing, customer success, and product together all driving in the same direction and forge relationships, processes and materials to drive the business forward.

  • Sales Enablement

  • Go-to-Market

  • Competitive Intelligence

Identify Untapped Opportunities.

Audit current marketing efforts to evaluate the next best investment and the right mix of an omnichannel and multi-faceted marketing plan. This involves sticking with the tried-and-true and smart experimentation to find what works.

  • Website

  • Media Buying

  • SEO-optimization

Streamline Operations and Scale.

Management and oversight of the marketing budget to maximize results and spend wisely. While owning and evaluating current and future external agencies and freelancers.

  • Customer relationship management (CRM)

  • Lead and pipeline processes

  • Nurture and drip campaigns

Get in Touch

STrategize, then Execute.

Creating an overarching marketing strategy that aligns with your overall business goals is one thing, but I’ll put the plan into action.

  • Strategic Conference Planning

  • Customer Case Studies

  • Virtual Events

Measure and Drive Business impact.

Unifies marketing activities to support business objectives and measures and reports on KPIs that the business, BoD, and other stakeholders need to prove ROI.

  • A/B Testing

  • Account Based Marketing

  • Pipeline Growth & Acceleration

Your Results-Driven, Part-Time Health Tech Marketing Leader

A professional woman with shoulder-length brown hair, wearing a navy blazer, white blouse, and pearl earrings, smiling outdoors with glass office buildings and a blurred green tree in the background.

Hey there! I’m Alex Ferraro, and I look forward to growing your business through calculated marketing efforts. Connect with me on LinkedIn.

By collaborating with me – Alex Ferraro – as your Fractional Chief Marketing Officer (FCMO), you’ll have 1:1 access from proven marketing leadership that will meet you where your business is at, focusing on near-term wins and setting the foundation for long-term success.

  • More than a decade of experience across PE-backed organizations, mature multibillion-dollar businesses, and Series A startups

  • Strategic thinker with a get-it-done attitude

  • Proven track record in driving growth for B2B health-tech organizations through innovative multi-channel strategies

  • Built an inbound lead generation process from scratch, generating a $6.5M pipeline

  • Translate the complex and translating into compelling differentiators and call to outcomes

  • Adept in vetting marketing partners to support the big-picture plan

  • Launch planning and GTM execution for new solutions and business lines

  • An active member in multiple B2B communities to stay on top of trends

  • Keen eye for branding and design work to stand out visually

  • Work ethic and competitiveness of a former D1 collegiate athlete in the boardroom

Get In Touch Today
A sanitary hook with a note that says 'Don't Panic!'

Did You KNow That…

  • 80% of B2B buyers initiate contact with a vendor only after they are 70% through their buying journey. (Source: Demand Gen Report)

  • For a $10k deal, it takes nearly 47 touchpoints to drive a marketing-qualified lead. (Source: Hockeystack)

  • B2B buyers are educated with 91% already familiar with the solution provider before a demo, with 97% scoping out the respective provider’s website. (Source: Wynter)

  • 48% of salespeople never make a follow-up attempt, and 44% give up after one follow-up, highlighting a significant gap in lead engagement. (Source: Invesp)

Take the Next Step Today

FAQs

A white lightbox sign with black letters that reads 'TURN IDEAS INTO REALITY' is placed on a wooden surface near a window with glass blocks.

  • Gain C-level marketing leadership without the full-time cost—accelerating growth with data-driven, innovative strategies tailored to your business. Tap into marketing experience that sees the big picture of not just marketing, but how marketing complements and brings your business goals to life.

  • I offer over a decade of expertise in B2B, health tech, and SaaS marketing, with a strong record in digital campaigns, GTM strategies, and revenue generation. Exposure to and execution of many facets of marketing have provided the experience to unite the right mix of owned, paid, and earned media. I don’t just strategize, I know how to get it done and have a trusted network of specialists I have personally worked with over the years.

  • As the first (and only) marketer at a Series A health tech scale up, I built an inbound lead engine that generated a $6.5M pipeline in just 10 months, proving my ability to drive rapid, measurable growth. I also played an instrumental role in tripling our customer base in 18 months through proactive, targeted and thoughful marketing-lead efforts.

  • It’s significantly less money (and less risk) than hiring a full-time Chief Marketing Officer who garners an average salary of $160k, plus other benefit costs. Let’s talk about working together.

  • It depends on the stage of your company and what next steps look like. After the onboarding and comprehensive audit in the first 45-days, deliverables and tactics will start. Your customized overarching marketing plan will include both quick wins and plans for sustainable, long-term growth. As with most parts of life, nothing is a guarantee and there is variability based on the maturity of your current marketing program, business objectives and marketing program spend. Let’s talk to scope out next steps.

Let’s Talk

Access proven marketing leadership without the full-time commitment. Let’s work together to scale your B2B health tech business.