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Insights for all things health tech.
My two cents on marketing that actually moves the business for the founders, executives, and teams growing B2B health tech.
Digital Accessibility
The Hidden Cost of Inaccessible Health Tech Products
Product accessibility is shaping sales cycles, procurement decisions, and buyer trust in ways most B2B health tech companies haven’t planned for.
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Health Tech GTM
What Healthcare CIOs Actually Want From Vendors
Three health-system CIOs on how they really evaluate vendors — from AI screening your website to why soft ROI never clears the bar.
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Digital Accessibility
I Looked at 1,243 Health Tech Websites. Here’s What I Uncovered on Digital Accessibility.
Nearly 70% of health tech companies exhibiting at ViVE and HIMSS 2026 have no public accessibility statement anywhere on their website. Here’s the data — and what to do about it.
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Digital Accessibility
The Healthcare Accessibility (Marketing) Conversation We Need to Have
How are we supposed to improve access to healthcare if healthcare isn’t even accessible? The conversation health tech marketing isn’t having — yet.
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Practical, unfiltered takes on what’s actually working in health tech marketing. For founders and marketing leaders.
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