Services · Fractional CMO for B2B health tech
An Accountable Marketing Partner, Right-Sized for Your Business
Flexible approaches work together — from a focused strategic assessment to fully embedded marketing leadership.
Let’s Talk Growth
“Alex has a rare ability to push us forward while still meeting us exactly where we are. Under her guidance, our marketing went from feeling like a small operation to looking and performing like a much larger company. When ESO acquired d2i, she guided our Marcom planning through the transition with a clear, steady approach that kept our team confident instead of overwhelmed. What impresses me most is her responsiveness. I did not realize until recently that she is only dedicated to our account for 25% of her time. The results she delivers do not reflect that at all.”
Alan Eisman
EVP, BD + Senior Executive Advisor, d2i, now a part of ESO (current client)
Ways to work together
Marketing engagements that scale for your business needs.
Start where you are. Pricing is right-sized to your scope after a discovery call. Engagements start at $6K.
Strategic Assessment
6–8 week deep dive · one-time project
A focused engagement to answer the question every team wrestles with: where should we actually put our marketing effort? I audit what you have, pressure-test your positioning, and hand back a ranked, go-forward plan.
Best for
Teams seeking clarity before committing to execution.
Start with an assessment
Investment starts at $10k
What’s typically included
Full marketing & funnel audit
ICP & positioning review
Channel & competitive analysis
Messaging gap assessment
Prioritized 90-day roadmap
Quick-win recommendations
The outcome
A clear, ranked plan of where to invest — and what to stop doing.
What’s typically included
Messaging & positioning
Demand generation & campaigns
Content & thought leadership
Media buying & channel management
Branding & design direction
Vendor & partner management
Monthly reporting tied to pipeline
The outcome
A functioning revenue engine — built, staffed, and running.
Biggest Impact
Fractional Marketing Leadership
Embedded part-time CMO · 40–80 hrs/mo
Full ownership of strategy and execution. I build and run your revenue engine as an embedded leader — the strategic thinking paired with the hands-on work that ships it, amplified by AI-powered operational efficiency.
Best for
Teams ready to build the revenue engine.
Book a discovery call
Investment starts at $10k/month
Advisory Focus
Strategic direction · 20–30 hrs/mo
Strategic direction with limited execution. You keep senior guidance on the priorities that matter most — I steer the plan and coach your team while they run the day-to-day.
Best for
Teams validating fit before scaling and strong internal resources already.
Explore advisory
Investment starts at $6k
What’s typically included
Monthly strategy sessions
Prioritized project guidance
Team coaching & enablement
Campaign & launch review
On-call strategic support
The outcome
Senior direction and outside-in perspective that supports the current team and identifies areas of growth opportunity.
How we work together
A simple rhythm: ideate, plan, do, review — then repeat.
1
Discover
Deep dive into your business, buyers, and current marketing to find where the real leverage is.
2
Prioritize
Turn findings into a ranked plan tied to the business goals driving the engagement.
3
Build
Stand up the messaging, campaigns, and systems — hands-on, alongside your team.
4
Run & review
Execute, measure against pipeline, and adjust. Plan, do, review — then repeat.
My trusted network
In Their Own Words
“Alex had great ideas for how to improve efficiency and the types of vendors we worked with followed these ideas to fruition. Her attention to detail, combined with her strong interpersonal skills is unique. I’d work with Alex again any chance I could get.”
Jaime Lucove
VP RWE and Research, TID Exchange (former IQVIA)
“Alex always challenged the status quo and strove to work smarter, especially under pressure. Though her role (at modmed) was mainly focused on PR, comms and social media, she constantly brought new ideas to the table outside her scope of work; a sign of someone who really gets the big picture of how everything works together in marketing and sales.”
Sarah Schariest
Owner/fCMO, B2B Marketing Advisors (former modmed)
Let’s talk
Ready to replace random acts of marketing with a plan that drives impact?
Tell me about where your business is today. I’ll follow up to set up a 30-minute fit call. No strings attached.